100 Days of Windows 8: a Good Start But Unpredictable Future

Since the release of Windows 8 in Oct.26, it has been over 100 days. According to Microsoft, it has revealed 60 million Windows 8 license sales for this new operation system by far, which is broadly in line with similar stats around the launch Windows 7. Although the figure doesn’t tell us the whole story, for the Windows 8 upgrade cost is significantly lower than Windows 7 and it’s not clear how many are simply licenses sold to OEMs and businesses that aren’t actively in use.

Tami Reller, Microsoft Chief Marketing Officer and Chief Financial Officer, thinks that Microsoft has had “a really solid start” in the sales of Windows 8. She said that there is still more to do after Windows 8’s three-month milestone, and users’ demand for touch is something Microsoft and its partners will pursue.

As we all know, at the first release of Windows 8, the Windows 8 apps are in serious shortage. For example, when users lost password in spite of the new picture password and PIN code, they may be confused in how to recover Windows 8 password. While not everyone is making apps for the Windows Store, she said that the number of apps available has more than quadrupled since the launch of Windows 8. She also pointed out that the Windows Store allows app builders to use their own commerce engines and keep 100 percent of their in-app sale profits, a subtle jab at Apple’s policy.

However, will the sales of Windows 8 in the future be as promising as s expect? Windows 8 password is said to be stored in plaintext form, which is regarded as the first security hole found in the new system. Meanwhile, a point should be noticed is that the sales of Windows 8 tablets, no matter in which brand, is not satisfactory. Then, how about the attitudes of big PC manufacturers towards the future of Windows 8?

First it was Asus and Acer, then Fujitsu. Now Samsung has added its voice to the growing chorus of PC manufacturers who failed to boost demand for machines running Microsoft’s new Windows 8 operating system.

“The global PC industry is steadily shrinking despite the launch of Windows 8,” said Jun Dong-soo, president of Samsung’s memory chip division, “I think the Windows 8 system is no better than the previous Windows Vista platform.” And Samsung has pulled out of Windows RT in the US and HP says it has no plans to use the operating system on ARM-based chips just yet, describing the Surface as “slow and a little kludgey.”

Though as Reller said, “It’s that flexibility and portability of Windows that gives us a lot of opportunity for the future wherever the market might take us”, obviously, the market response is not as positive as Microsoft expect. It is undoubtedly that Microsoft has made and will continue to make efforts to promote the sales of Windows 8 in different means, say, inspiring the OEMs and offering both tablet and laptop in a single ultraportable package. But, the future of Windows 8 is too early to predict.

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